TOP Communication

Integral Communication Strategic Plan (PECI)

To develop a Communication strategy that integrates the business goals, allowing the strengthening of the Organizational Culture and understanding different audiences and their needs.

Development:

To develop a Communication strategy that integrates the business goals allowing the strengthening of the Organizational Culture and understanding different audiences and their needs.

  • A Communication History Analysis of the Company
  • Development of the Integral Communication Strategic Plan
  • Delivery of the Communication Manual and cultural ambassadors proposal
  • Core message building
  • Internal audiences segmentation
  • Identification of the different areas’ communicative needs
  • Development of campaigns
  • Quarter and half-year scheduling
  • Campaign measurement