TOP Communication
Integral Communication Strategic Plan (PECI)
To develop a Communication strategy that integrates the business goals, allowing the strengthening of the Organizational Culture and understanding different audiences and their needs.
Development:
To develop a Communication strategy that integrates the business goals allowing the strengthening of the Organizational Culture and understanding different audiences and their needs.
- A Communication History Analysis of the Company
- Development of the Integral Communication Strategic Plan
- Delivery of the Communication Manual and cultural ambassadors proposal
- Core message building
- Internal audiences segmentation
- Identification of the different areas’ communicative needs
- Development of campaigns
- Quarter and half-year scheduling
- Campaign measurement